Brand Africa® is the identity of a 'whole-of-Africa' initiative.

We drive a programme of commercial + social activities and experiences that promote the possibility of all things African and challenge the possibilities of Africa in all things to activate the commercial potential of Africa[ns].

We inspire possibility; connect that possibility with opportunity and cultivate a new and sustainable momentum of reality for Africa and Africans.

53 factor

Brand Africa® uses the number of countries in Africa [53] and multiples thereof to create a simple formula. This consistently represents the entire continent and reinforces our objectives in all activities.

By participating in Brand Africa® activities organisations elevate their involvement and support from an otherwise singular or partial association, to a 'whole-of-Africa' proportion.

This is the Brand Africa® '53 Factor'.

4 Services

Through our capacity of creative expertise we deliver compelling African brands and help develop a stronger understanding of what an African brand can be.


1 Foundation

Servicing the sustainability of Africa through innovation.


Africa's profitability is one of the best kept secrets in today's world economy. Former UN Secretary-General
Kofi Annan

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