Brand Africa® is the identity of a 'whole-of-Africa' initiative.
We drive a programme of commercial + social activities and experiences that promote the possibility of all things African and challenge the possibilities of Africa in all things to activate the commercial potential of Africa[ns].
We inspire possibility; connect that possibility with opportunity and cultivate a new and sustainable momentum of reality for Africa and Africans.
Brand Africa® uses the number of countries in Africa  and multiples thereof to create a simple formula. This consistently represents the entire continent and reinforces our objectives in all activities.
By participating in Brand Africa® activities organisations elevate their involvement and support from an otherwise singular or partial association, to a 'whole-of-Africa' proportion.
This is the Brand Africa® '53 Factor'.
Through our capacity of creative expertise we deliver compelling African brands and help develop a stronger understanding of what an African brand can be.
Servicing the sustainability of Africa through innovation.
Africa's profitability is one of the best kept secrets in today's world economy.Former UN Secretary-General